I appreciate a good commercial. I do. As a former marketer I admire how GoldieBlox has so successfully tapped into the desire for parents of girls (and, I think for grown women) to see toy manufacturers create products other than dolls or princess crap.
"It’s entirely possible that the Goldieblox video is simultaneously:
A parody An advertisement
A derivative of the Beastie Boys’ copyrighted work
A violation of MCA’s dying wishes
And, yet, perfectly legal under the fair use doctrine."
This is a really good analysis of the Goldiebox/Beastie Boys kerfuffle.